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European Federation of Envelope Manufacturers AISBL
   
   

Direct Mail

FEPE promotes printed direct mail, especially as targeted digital marketing comes under ever greater scrutiny in terms of its effectiveness.  The benefits of direct mail are:

  • Highly effective and visible in a cluttered digital world
  • New technologies have increased the appeal of direct mail  (online media are 60% more effective when combined with physical mail)
  • 44% purchased an item online after having received a direct mail from their e-retailer
  • Including a direct mail element in a multi-media campaign increases ROI by 12%.

Read more about the benefits of direct mail.

 
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FEPE News
Direct mail is driving record levels of consumer engagement

Mail delivers high performance in a covid-disrupted world

Steinmetz strengthens the Jülich site

US Market update

First W+D Virtual Direct Mail Days 2020 attracted more than 300 participants

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Stora Enso considers pulp and board expansion project at Skoghall mill

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Crown Van Gelder presents sustainable paper made from Dutch sugar beet

Mosaico s.r.l becomes Mosaico S.p.a.

FMI: Unbleached softwood kraft pulp market growing with the increase in demand for sustainable packaging

Holmen Paper launches flexible packaging paper

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Post competition is suing against postage increase

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